"Add this night cream in your PM routine; it'll hydrate your skin."

"This product is a must if you have acne-prone skin."

"I swear by my 12 step routine, our skin needs to work out as well."

Don't worry. You are not the only one who has ever come across comments like this in the skincare world. We have been there as well.

The love for skincare at some point, for some people, has turned into an obsession. And everyone knows how it goes, 'too much of anything is a bad thing'.

Dermatologists would agree that simple and consistent skincare is effective skincare.

Intentional skincare is a customisable non-redundant, and non-complicated routine, ensuring that the products you apply are most effective.

There are some non-negotiables that you can customise according to your needs.


A good cleanser is how you start any skincare routine. There are many options; water-based, gel-based, oil-free, oil-infused and more. Don't be scared of the variety; if you have oily skin or combination skin that leans more towards oily, you should be okay with a water-based cleanser like Orange Blossom Face Wash

If you have dry skin or combination skin that leans more towards it, try an oil-induced cleanser or cleansers that target it, like Green Tea and Honey Face Wash.

If you regularly wear make-up and SPF (which you should), double cleansing could help your skin a lot. Double cleansing usually involves the first cleanser to be cleansing oil, cleansing balm or micellar water, followed by a regular cleanser. 

The first cleanser breaks down the make-up, SPF and grime and raises it on the skin so that the surfactant present in the cleansers can easily clean them off.


Your skin needs hydration, even if it's oily and acne-prone. There are many options; choose a moisturiser that is non-comedogenic and contains ingredients that would target your skin concerns, like Vitamin E to help reduce UV damage, niacinamide for pigmentation or Vitamin A to reduce wrinkles and fine lines. Our Aloe moisturiser formulated with aloe vera gel, beeswax, jojoba oil, Vitamin E oil, sweet almond oil, and lavender essential oil is suitable for skin conditions like eczema, psoriasis, flaky and dry skin. 


Sunscreen is not over-hyped. It is a necessity. With depleting the ozone layer our skins are perceptible to sun damage and furthermore skin cancer. It's not just about younger-looking skin, it's about our skin health. A minimum of SPF 30 is required in the daytime, indoors and outdoors. There are types of skincare according to your requirements as well, mineral skincare and chemical sunscreen. Physical sunscreen creates a barrier on your skin against the UV rays and chemical sunscreen breaks them down. 

Our Ultra Light Daily Sunshield is a hybrid of both that is safe for sensitive skin. 

You can always boost your sunscreen by pairing it with a Vitamin C serum like 15% Vitamin C serum – Active Radiance but if you have a moisturiser or cleanser with Vitamin C, that's fine. Vitamin C reduces sun damage, so when it is combined with sunscreen, they create the ultimate sun protection duo.

These are the absolute necessity of skincare, whatever you add apart from these should be according to your skin concerns or because it makes you feel good.

Skincare doesn't have to be cumbersome, it should be your way of showing love to the body that has carried your beautiful soul for so long.

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